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RESUME

Resume & CV: CV

Northern Kentucky University

Assistant Director - Athletic Communications
Sept. 2021 - Current

  •    Manage, and create content for all 16 sport social media channels under Norse Athletics

    •  (7% - 13% increase in engagement from all accounts over eight months - Twitter)

  •    Write news releases, compile statistics, and game notes for assigned athletic programs (NKUNorse.com)

  •    Over saw the delegating of tasks to student workers for home athletic events, and daily office function

  •    Assist in the maintenance of NKUNorse.com, providing content, updates, and back-end coding for website

  •    Accumulated an increase in followers, impressions, and profile visits across multiple sport social channels/platforms

  •    Input statistics during home events using NCAA LiveStats and StatCrew software: volleyball, basketball, soccer, baseball

Washington State University

Assistant Director - Athletic Communications
Sept. 2018 - Sept. 2021
  •   Maintain, and create content for sport specific social media channels (VB, XC, T&F, SPIRIT)

  •   Athletic communications liaison and WSU social media lead to ESPN College GameDay in Pullman, WA (vs. Oregon, 2018)

  •   Athletic communications liaison during WSU Men’s Basketball – Klay Thompson jersey retirement project

  • Cross Country / Track & Field social media increase: Twitter (30% followers, 42% overall tweets)

  • Cross Country / Track & Field social media increase: Instagram (71% followers, 132% overall posts)

  • Volleyball social media increase: Twitter (18% followers, 21% overall tweets)

  • Volleyball social media increase: Instagram (124% followers, 41% overall posts)

  •   Lead communications contact for 2018 NCAA Tournament Women’s Volleyball (Pullman, WA)

  •   Lead communications contact during 2019 NCAA XC West Regional – Colfax, WA

  •   Direct contact for WSU Volleyball during 2019 NCAA Tournament (Honolulu, HI), 2020-21 NCAA Tournament (Omaha, NE)

  •   Travel with assigned teams to provide social coverage, oversee media contacts, produce behind the scenes content

University of Arkansas at Monticello

Sept. 2016 - Sept. 2018
Assistant Director of Athletics for Communications

Northwestern Oklahoma State University

  • Primary contact for all 11 sports (FB, W/M XC, MBB, WBB, BSB, SB, VB, Cheer, W/M Golf)

  • Produced all athletic graphics, GIF’s, schedule posters, and other various design projects for all 11 sports

  • Assisted in day-to-day operations with the Director of Athletics and Assistant AD for Compliance

  • Aided in the expansion of the UAM Sports brand via social media:

  • Facebook: Increased Page Likes Over Two Years (55%), Highest Weekly Reach (52,762 People)

  • Twitter: Increased Followers Over Two Years (37%) | Instagram: Created Outlet for UAM

  • Aided in the selling of ad sponsorships to local and national business

  • Ads including stadium signage, logo representation on graphics and published materials (game programs), interviews and highlight packages

  • Direct, coordinate, and produce content for the end of the year student-athlete awards banquet

Athletics Administration Assistant
  • Served as primary contact for various sports: (WBB, MBB, BSB, SB, XC, Rodeo, Golf, and VB)

  • Recorded live statistics for home events: Soccer, Volleyball, Baseball/Softball, and Basketball

  • Responsible for hiring of game-workers along with the scheduling and coordination of payment

  • Created/Designed artwork for event programs, schedule posters/cards, game-day graphics

  • Provided in-game updates via social media: Facebook, Twitter, Instagram, and Periscope

  • Managed Football and Basketball season ticket sales and coordination of seating in stadiums

  • Member of the committee that sought out and interviewed potential new university coach candidates

  • Public Address Announcer: W Soccer, W/M Basketball, W Volleyball, and Baseball/Softball

Graduate Assistant: Athletic Communications
Oct. 2014 – May 2016

Jungle Jim's International Market

Manager: Garden Center, Gift Baskets & Online Shopping
July 2013 – Sept. 2014
  • Lead 8-35 employees (depending on season) in various departments

  • Ordered products for department(s) / Aided in development of budget for department(s)

  • Managed multiple departments ranging in over $500,000 in revenue

  • Posted overall financial gains in each department during time as manager

  • Began working at establishment in 2006 (part-time)

Software & Design Applications

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513-720-8488

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©2018 by Devon Lucal. All rights reserved

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